Outline:What is Public Relations, Anyway?

Amal El Yahcoubi
Com 4310 Public Relations
Dr. Ibahrine

Chapter1: What is Public Relations, Anyway?


I. Prominence of Public Relations
What is Public Relations?
“It is a planed process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.”

II. Planned Process to Influence Public Opinion
1) Research
2) Action
3) Communication
4) Evaluation

III. Public Relations as Management Interpreter

IV. Public Relations as Public Interpreter
Publics can be classified into several overlapping categories:
Internal and external
Primary, secondary, and marginal
Traditional and future
Proponents, opponents, and the uncommitted

V. The Functions of Public Relations
Writing
Media Relations
Planning
Counselling
Publicity
Marketing Communication
Community Relations
Consumer Relations
Employee Relations
Government Affaires
Investor Relations
Special Public Relations
Public affairs and issues management
Web site development and web interface

VI. The Curse of “Spin”

VII. What Manner of Man or Woman?
Characteristics for a successful public relations career:
1) Diversity
2) Performance
3) Communication Skills
4) Relationship building
5) Proactively and passion
6) Timeliness
7) Intangibles, such as personality, likeability, and chemistry